Personal injury law firm marketing that turns demand into signed cases
You're not losing cases because people aren't searching for you. You're losing them after they find you. We fix that.
Book Your Strategy CallPain Point
Your marketing budget is not the problem
Most personal injury firms we talk to aren't struggling with traffic. They're struggling with what happens after the phone rings — or doesn't.
Intake calls that go unanswered. Follow-ups that come too late. Referral relationships that have quietly gone cold. A Google Ads campaign that spends $15,000 a month and can't tell you how many cases it actually signed.
If any of that sounds familiar, you don't need more leads. You need a smarter system built around the metric that actually matters: cost per signed case.
Who we are
I've been here before. Sat in your chair.
This isn't a marketing agency that learned personal injury from a webinar. I’'ve worked inside PI firms — managing intake, overseeing marketing teams, and reporting directly to managing partners who cared about one thing: signed cases, not vanity metrics.
That experience is what makes our approach different. We know where leads die inside a firm. We know what referral sources actually convert. And we know how to build a personal injury law firm marketing strategy around your specific market, case mix, and growth goals.
Seth Alcozer has served as VP of Marketing and Chief Operating Officer within personal injury law firms, where he was directly responsible for intake performance, marketing strategy, and firm growth.
His experience goes beyond campaign management — he has worked inside the operational structure of PI firms, aligning marketing, intake, and case management around one core objective: increasing signed cases.
That firsthand perspective is what allows Legal Logistics Consulting to identify where firms are losing opportunities and implement systems that drive measurable results.
Services
Two ways we work with PI firms
Fractional CMO For firms that need strategic leadership without a full-time hire.
We come in as your senior marketing strategist — auditing your intake process, analyzing your referral network, diagnosing your competitive position, and building a growth plan around what's actually happening inside your firm. Then we hold your team accountable to it, month after month.
What you get:
Full intake audit from first contact to signed retainer
Referral network analysis and growth pipeline identification
Competitive positioning for your geography
Monthly reporting on cost per lead, cost per signed case, and intake conversion rate
Direct coaching for your intake and marketing staff
Full-service execution (For firms that want us to run everything)
For firms that want not only the strategy, but full implementation.
Once the strategy is in place, we can step in as your marketing department — managing Google Ads, LSAs, SEO, social media, and Google Business Profile with one goal in mind: growing your signed case volume efficiently.
Everything is coordinated. No siloed vendors. No disconnected campaigns. One strategic mind overseeing all of it, reporting to you in terms you can actually act on.
Exclusivity
We only work with two PI firms per state
This isn't a scarcity tactic. It's how we do the work well.
Personal injury law firm marketing requires deep market knowledge — your competitors, your referral landscape, your local search environment. That kind of focus is impossible when you're managing ten firms in the same geography.
When you claim your market, it's closed to your competitors.
Check Territory AvailabilityResults
What changes when the strategy fits the firm
When personal injury law firm marketing is built around your actual intake process, your referral relationships, and your cost per signed case — not just ad spend and impressions — firms typically see:
A clear picture of where leads are being lost and why.
Faster intake response times that convert more leads.
Referral channels that are actively managed, not left on autopilot.
Ad spend that's tied to case outcomes, not just clicks.
The firms that grow consistently aren't always the ones with the biggest budgets. They're the ones with the tightest systems.
Let's look at what's actually happening in your firm
A strategy call isn't a sales pitch. It's a real conversation about your intake process, your current marketing, and where the gaps are.
If it makes sense to work together, we'll tell you. If it doesn't, we'll tell you that too.
Book Your Strategy CallLimited Availability - We Only Partner With Two PI Firms Per State.