Your trusted advisor for growth

Is your law firm ready to grow but struggling to execute the right marketing strategies? At Legal Logistics Consulting, we specialize in driving client acquisition and maximizing revenue for solo, small, and midsized firms. From online advertising like PPC and LSAs to SEO, intake optimization, sales tactics, and network marketing, we handle it all. And if you don’t know what all these words mean, I’m here to teach you or fix it so you never have to know.

Whether you need expert consulting or a fractional CMO to lead the charge, we provide customized solutions to boost your firm’s visibility and client base. Elevate your marketing, streamline your intake, and watch your firm thrive with Legal Logistics Consulting.

Who am I?

Founder and CEO of Legal Logistics Consulting, Seth Alcozer brings a wealth of expertise from his time at as the VP of Marketing at Zinda Law Group, a well-known and respected personal injury firm, where he specialized in driving brand growth, client engagement, and lead generation. Previously, as COO and Director of Business Development at Hardie Alcozer, Seth refined his skills in marketing, recruiting, CRM implementation, and operational efficiency. Seth’s passion for building lasting professional relationships and delivering innovative marketing strategies makes him a trusted leader in the legal services industry.

What are your services?

Legal Logistics Consulting offers two types of services— one time services aimed at auditing and offering feedback and strategies and ongoing services aimed at preparing and implementing marketing strategies.

Ongoing Services

Service	Details	Investment
(1) Internet Marketing Monthly Package	A comprehensive audit and consultation of a firm’s current marketing efforts, including intake procedures, sales tactics, and overall marketing strategy. Provide personalized recommendations to improve client acquisition and revenue.	$2,000 – $6,000/month depending on the complexity and scale of the services (e.g., PPC, SEO, email campaigns, social media, etc.)
(2) Fractional CMO Package (Outsourced Marketing Department)	Offer strategic leadership for firms needing a Chief Marketing Officer, without the full-time commitment. Includes oversight of all marketing efforts, team management, and long-term strategy development.	$5,000 – $10,000/month depending on scope, commitment, expected monthly hours, practice area, and firm size.
(3) Fractional Sales and Intake Manager Package	Provide ongoing support for law firms by serving as a fractional Sales and Intake Manager. This service includes managing the intake team, optimizing intake procedures, and training staff to improve conversion rates from leads to clients, ensuring no opportunities are missed.	$3,000 – $6,500/month depending on the scope of responsibilities, the size of the firm, and the volume of intake. For firms with higher intake volumes, a higher fee may apply due to the increased workload and complexity.

One Time or Ongoing Services

Service	Details	Investment
(4) Legal Marketing Audit and Consultation	A comprehensive audit and consultation of a firm’s current marketing efforts, including intake procedures, sales tactics, and overall marketing strategy. Provide personalized recommendations to improve client acquisition and revenue. Or, this audit and consultation can be limited to a thorough review of the firm’s current marketing strategy, analyzing its effectiveness across all channels. Provide a detailed report with actionable next steps for improvement and growth, ensuring the firm is positioned for long-term success.	$3,000 – $6,000 for a one-time audit; $1,000 – $5,000/month for ongoing optimization and training.
(5) Intake and Sales Optimization	Audit and improve the firm’s intake processes to ensure leads are efficiently converted into clients. This includes sales training for landing clients, managing consultations, and implementing streamlined intake systems.	$3,000 – $6,000 for a one-time audit; $1,000 – $5,000/month for ongoing optimization and training.
(6) General Consulting Services	Talk all things marketing, intake, operations…whatever problem areas you would like reviewed, discussed, audited, or brainstormed.	$75/hour, billed monthly, pre-purchased hourly packages available at a discounted rate
(7) Event and Network Marketing Strategy	Help law firms set up and execute effective in-person networking strategies, including organizing events, workshops, and local engagements to expand their referral network and brand presence.	$75/hour, billed monthly, pre-purchased hourly packages available at a discounted rate
(8) Marketing and Sales Training Program	Offer targeted training for law firms’ teams in areas such as client intake, sales techniques, online marketing, and lead conversion. This service ensures that staff are fully equipped with the knowledge and skills necessary to enhance client acquisition and improve the firm’s overall performance.	Flat rate fee depending on scope, location (in person or virtual), and materials, generally ranging between $2,500 to $8,000.

What are your areas of expertise?

Many lawyers focus on practicing law, but running a successful law firm is a business—and that’s where many firms struggle. At Legal Logistics Consulting, we understand the challenges lawyers face when it comes to managing the business side. From marketing to intake systems and sales strategies, we take care of the details so you can focus on what you do best: serving your clients. Let us handle the business logistics and help your firm grow.

Legal Marketing Strategy Development:
Crafting customized marketing plans for solo, small, and midsized law firms.
Marketing Audits for Law Firms:
Evaluating current marketing efforts and identifying areas for improvement.
SEO for Law Firms:
Optimizing law firm websites to rank higher in organic search results. This includes GBP and Organic searches for your website overall.
PPC Management for Law Firms:
Managing Google Ads, LSAs (Local Service Ads), and other pay-per-click campaigns.
Email Marketing for Law Firms:
Creating targeted email drip campaigns for nurturing leads and client retention.
Social Media Marketing:
Managing social media presence and engagement across platforms (LinkedIn, Facebook, Instagram, etc.).
Content Marketing:
Developing blog posts, articles, and other content to drive traffic and establish thought leadership.
Client Intake Process Improvement:
Auditing and optimizing intake procedures to increase conversion rates.
Sales Training for Law Firms:
Providing training to improve client consultation effectiveness and close rates.
Fractional CMO Services:
Offering part-time strategic leadership for marketing operations at law firms.

Event Marketing Strategy:
Planning and executing in-person or virtual events to grow law firm visibility and referral networks.
Referral Network Development:
Establishing and managing referral relationships to generate consistent client leads.
Brand Positioning for Law Firms:
Building and refining a law firm’s brand to resonate with target audiences.
Digital Advertising Campaign Management:
Running law firm campaigns on platforms like Google, Facebook, and LinkedIn.
Outsourced Recruiting Services:
Managing the recruitment process for legal, paralegal, and administrative positions.
Outsourced Sales and Intake Manager Services:
Handling the ongoing intake and sales processes to optimize client conversion.
Performance-Based Marketing:
Structuring marketing efforts around results-oriented, success-based incentives.
Data-Driven Marketing Analysis:
Using data analytics to track and optimize marketing efforts for law firms.
Client Retention Strategies:
Developing marketing and service strategies to improve long-term client relationships.
Training for Legal Marketing Teams:
Offering specialized training in marketing and intake best practices tailored to law firms.